Hardcore Zen — Our Audiocast Platform

Flipping the script.

Blue Spoon has launched an ‘audiocast’ to help the creative and the courageous flip the script on strategy and innovation in the largest and most lucrative market on Earth. When it comes to solving the mad riddle of how to "fix" the American Way of Healthcare (or the British Way of Healthcare, for that matter), the simple message is this: you can’t.

Strategic problems don’t have technical solutions.

It's time to go full bore against the grain.

Hardcore Zen helps quickly summarize and make accessible a new category of ideas born from systems thinking. They are based on published writing and content -- journal articles, market commentaries, media coverage, blog posts, white papers, executive briefing notes -- by John G. Singer, and which are all available for download on Blue Spoon Consulting, the global leader in positioning strategy at a system level.

The probability for big commercial success for a business locked in the conceptual past is low. Ditto for its managers.

The first three episodes unpack the power and control of Big PBMs on the practice of medicine in the United States, get into the basics of ecosystem-centered market strategy, and argue the pharmaceutical industry would fare better using Quentin Tarantino's filmmaking style as a guide to construct more original strategy stories.

"We're talking mind blowing stuff about strategy, opportunity, maybe even how we see the world....."

/ jgs

John G. Singer is Executive Director of Blue Spoon. For a mind-stretch: john@bluespoonconsulting.com