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Broad-Framing is Technique
The content published here is based on a new technique for creative leadership born from fluency in systems thinking. It reflects decades of experience and thought leadership working across pharmaceutical, retail pharmacy, provider, payer and health technology markets.
The central insight behind broad-framing is this:
For the most part, we’re either asking the wrong questions, or our questions are based on the wrong framework. Solving the mad riddle of how to "fix" the American Way of Healthcare starts by making a narrative turn, using different words to power a Big Strategic Rotation. The goal is to shift the center-of-gravity for competition and creativity.
And that roadmap to the ‘next hundred billion in growth’ begins and ends differently, with an intentional reorganization of markets into new economic systems (“ecosystems”) which are then managed as a single organism.
Roughly like this.
All sales are final after download.
Big Market Innovation in One Slide
Strategy at a system level is a rich vein to mine for originality, a unique ‘large language model’ in its own right that can work out new problems and propose new solutions….in one slide.
Our growing portfolio of use cases is available here.
HOW TO SAVE UNITEDHEALTHCARE
Preventing strategic collapse
HOW TO MAKE EXPRESS SCRIPTS IRRELEVANT
Everyone is vulnerable
HOW TO CREATE A “RADICAL” STRATEGY STORY FOR NESTLE
HOW TO SOLVE “MEDICATION ADHERENCE”
Legacy narratives overpower
HOW TO “FIX” HEALTHCARE
Everything in strategy is simple
How to Craft a Unique Strategy Story: An Introduction to Broad-Framing
The Blue Spoon method for creative leadership. There’s a lot to learn from Quentin Tarantino
SOLVING FOR ‘STRATEGIC ATROPHY’
Healthcare is defined by a sea of sameness on a staggering scale. Here’s how to break free from the mind rubble with original ideas (20 slides)
$7,500
Ecosystem Concepts
The Rough Mixes — Blue Spoon’s Portfolio of New Ecosystem Concepts
A NEW SYSTEM OF MARKETS IN CARDIOMETABOLIC HEALTH
The ‘rough mix’ of markets positioned here can be combined into an ecosystem with annual revenue of $440 billion
$125,000
A NEW SYSTEM OF MARKETS IN MALARIA
The ‘rough mix’ of markets positioned here can be combined into an ecosystem with annual revenue of $162 billion
$125,000
A NEW SYSTEM OF MARKETS IN ALZHEIMER’S
The ‘rough mix’ of markets positioned here can be combined into an ecosystem with annual revenue of $860 billion
$125,000
Executive Briefing Notes
Our executive briefing notes can help navigate the transition space to a new era.
HARNESSING THE CARNIVAL: STRATEGY FOR ‘MARKET INTEROPERABILITY’
Roadmaps to the next hundred billion in growth from the largest and most lucrative market on Earth don’t start with “data interoperability” to enable big tech visions. They start with ‘market interoperability’ to invent better economic systems (“ecosystems”).
$2,500
THE KEYSTONE ADVANTAGE IN PHARMA
Commercial model innovation in the pharmaceutical industry should “work” differently. It’s about constructing new market power to shift the center-of-gravity for competition.
$4,500
Hardcore Zen
To help customers who have purchased this content understand broad-framing as a technique, as well as the large pools of value and opportunities it creates, Blue Spoon offers 30-minute ‘activation conversations’ for an additional $4,500.
